About Us
B E S F R E N
hopping into a pastry fairy tale
TALE OF THE BESFREN RABBITS
The two rabbits reside happily on the moon, they busily pound sweet rice to make chapssaltteok (Korean rice cakes) using mortar and pestle. Our dessert line “CHAPS” comes from the word, Chapssaltteok, delicately handmade by BESFREN rabbits, our sweet rice based pastries combine modern creativity with the finest ingredients for novel collection of sweet rice cake and irresistible fillings.
Based on the Korean folklore, rabbit on the moon pounding rice cake signify a long, bountiful, and happy life – something you wish for while gazing at the full moon.
“ the artisans:
BESFREN – Paul Park & Min Ree
BESFREN is a modern rice cake brand based in New York City. Their self-developed, artistically hand-crafted pastries blend creative flavors with distinctive texture of Korean traditional pastries and bring a spotlight on the ‘New Modern Desserts’
Canelé by Céline – Céline Legros
Canelé by Céline dedicates to offering the best, unique and authentic canelé to New Yorkers. Canelé – French by birth and New Yorker by heart, reinterprets delicious French recipes with healthy and high quality ingredients and a unique twist for the culinary capital of the world.
Danny Macaroons – Dan Cohen
In the world of confections, pillowy meringue French macarons are not to be confused with the coconut-clustered macaroons. Dan tested recipe after recipe, tweaking ingredients and details until he came up with the best coconut macaroon you’ll ever have. He has published “The Macaroon Bible”, revealing the secrets of his magical macaroons.
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All Rights Reserved.
