212-685-1003, 315 5th Ave, New York

About Us

About Us

B E S F R E N

hopping into a pastry fairy tale

TALE OF THE BESFREN RABBITS

The two rabbits reside happily on the moon, they busily pound sweet rice to make chapssaltteok (Korean rice cakes) using mortar and pestle. Our dessert line “CHAPS” comes from the word, Chapssaltteok, delicately handmade by BESFREN rabbits, our sweet rice based pastries combine modern creativity with the finest ingredients for novel collection of sweet rice cake and irresistible fillings.

Based on the Korean folklore, rabbit on the moon pounding rice cake signify a long, bountiful, and happy life – something you wish for while gazing at the full moon.

“ the artisans:

Team of partners who collaborates with BESFREN to present highly artistic desserts that harmonize in style.
Paul Park & Min Ree

BESFREN – Paul Park & Min Ree

BESFREN is a modern rice cake brand based in New York City. Their self-developed, artistically hand-crafted pastries blend creative flavors with distinctive texture of Korean traditional pastries and bring a spotlight on the ‘New Modern Desserts’

canele

Canelé by Céline – Céline Legros

Canelé by Céline dedicates to offering the best, unique and authentic canelé to New Yorkers. Canelé – French by birth and New Yorker by heart, reinterprets delicious French recipes with healthy and high quality ingredients and a unique twist for the culinary capital of the world.

danny

Danny Macaroons – Dan Cohen

In the world of confections, pillowy meringue French macarons are not to be confused with the coconut-clustered macaroons. Dan tested recipe after recipe, tweaking ingredients and details until he came up with the best coconut macaroon you’ll ever have. He has published “The Macaroon Bible”, revealing the secrets of his magical macaroons.